The founder asked for one thing: a name he could type on any keyboard. That gave us the logo. A forward slash, already present on every keyboard, pushes the word “nudge” forward, so the name does what it says.

We also built their website: one bright yellow, one plain typeface and a fixed logo layout. It holds across field materials, annual reports, campus signs and screens, making it easier to spot, no matter the size or viewing distance.